Orchard > Case Study

Case Study - Orchard Ovens

NETWISE was approached by a UK company that had discovered a lucrative gap in the market for selling wood fired pizza ovens. These ranged from top quality commercial ovens for restaurants to garden features as a modern alternative to BBQ's.

All of these products were distinguished by being much better build and of much stronger and more solid materials than products offered their competitors. Through word-of-mouth and offline marketing they had build a multi-million pound business selling their exclusive and customised range of products throughout the UK.

Having expanded the product range and refined their supply chain process the business focus became one of how best to grow their marketing and sales activities. The company decided to focus on e-commerce and NETWISE was engaged.

Orchard Ovens

• Case Study

• Back to Portfolio
• Visit this Site

The first step in the project was to develop the brand. The company was trading using an unsuitable name and visual identity. NETWISE identified a new name that helped communicate their focus on log fired outdoor ovens. Orchard ovens was available as both the .co.uk and the all-important .com. NETWISE then developed a visual identity and refined a series of Unique Selling Points that helped communicate items that would be compelling and engaging for a target market customer. NETWISE provided branding guidelines that have helped ensure a joined-up identity across all their marketing materials.